Companies are now able to search and analyse up to two years of Twitter updates for market research purposes.
Firms can search tweets back to January 2010 in order to plan marketing campaigns, target influential users or even try to predict certain events.
Until today, only the previous 30 days of tweets were available for companies to search. Regular users can access posts from the past seven days.
Via Julian Oliver on Twitter: “Fellow data worker, I bring great news! Twitter has successfully sold 2 yrs of your tweets to an analytics company!”(via new-aesthetic)