Baym’s comment on an article about Spotify’s recent change in policy requiring all new users of the service to create a Facebook account.
This quote from, Ethan Kaplan, a former of SVP of Emerging Technology at Warner Music Group is pretty spot on as well:
“I don’t think its hyperbole to say I was reminded of this (video of Steve Jobs in 1984) when I was watching f8. It seems simple: verbs.But it’s also a statement: Identity is now externalized, completely and holistically.And it will reside on Facebook. And you are either a part of this, or you are not.We’ve now reached our red pill/blue pill moment on the Internet and this will not be as easy of a decision as Mac or PC.”
I recommend Baym’s article, Embracing the Flow for a nice introduction to the impact of emerging technologies on music distribution and the industry at large.